How Often Should You Blog? How many blog posts per week to Make Money

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How many blog posts should you write in a week? 

I think this is the question I get asked the most in the emails that I get from some of you, from some of my students etc. 

Today I’m gonna answer this question and I’m also going to cover exactly how much money you can expect to make depending on how many blog posts per week you write. 

If you’re new around here, I’m Madeline and I’m the full-time blogger behind this blog CappuccinoandFashion.com. I help content creators, YouTubers and bloggers start a profitable online business and I’m going to help you do the same.

How Often Should You Blog - How many Blog Posts Per Week

How often should you blog?

The very first thing that you’re going to want to figure out is how many blog posts per week are actually sustainable for you. 

Because I could tell you write 7 blog posts a week, one post every single day, but if that’s not going to be sustainable for you, it’s going to be pointless. 

You’re just not going to do it, you’re going to burn out quickly and it’s simply counterproductive. 

This whole process truly needs to be sustainable for you and for your lifestyle. 

I think it’s also important for you to realise how many blog posts you can expect to need to write in order to reach your income goals. 

I think it’s so obvious that the more you write, the more content you create, the faster you will grow. 

But it needs to be a sustainable process and it needs to be paced according to your lifestyle, because obviously you don’t have unlimited time to create content. 

How do you blog regularly? (for example if you have a 9-5 or are a busy mom)

Speaking of time, if you feel like you’re struggling to find the time to start and grow this online business, if maybe you have a full-time job or maybe you’re a busy mom, then I actually have a separate post on how to start an online business when you have limited time.

Figure out how many blog posts are sustainable for you

Let’s see how you can actually figure out what’s sustainable for you and how many blog posts you can realistically put out a week.

In that previous video I mentioned, I actually talk about time pockets and how you can find out how much time you actually have in a week to dedicate to growing this online business. And that is truly the first step in this process:

Step 1: Figure out how much time you can spend blogging each week

For this step, you can do this exercise for a full week (or even just for a day) and try to write down in hourly increments what you actually do every single hour of the day. 

It might sound extreme, but just doing this exercise once will give you so much insight into the time you actually have on hands. Versus having that constant feeling of “I never have time for this”. You probably do have the time, it’s just about finding where that is in your day.

Where you might find extra pockets of time for blogging:

  • You could maybe wake up one hour earlier.
  • You could stay up one hour later and work on your blog in the evenings. 
  • You could maybe work for a few hours on the weekend. 
  • Maybe you’ll find through this exercise that you actually spend 1-2 hours a day scrolling mindlessly on Instagram or TikTok. I’m not saying you need to cut that out completely – we’re human and we need that down time too. But maybe you could use that one hour of scrolling on social media for your business. 

This exercise is really just finding those pockets of time and trying to figure out how much time you actually have in a week to dedicate to building your online business. 

How Often Should You Blog - How many Blog Posts Per Week

That’s your first step, to find out the total time that you have in a week. 

Let’s say you find 5 hours in a week to work on your blog. 

Even if it’s just 20-30 minutes a day or if it’s just an hour for a few days here and there, that’s fine. Don’t beat yourself up about and put pressure on yourself, but rather focus on the time that you do have to dedicate to this.

A lot of people assume you need a lot of time or you need this massive action every day in order to grow. But the truth is, you can absolutely grow a successful blog even if you only have a few hours every week.

Step 2: Figure out how much time it takes you to write a blog post

The next step is to figure out how much time it takes you to write a blog post. 

While you do this, keep in mind that, in time, you will get faster at this, you will get more efficient and it will take you less time to write a blog post. 

But in the beginning, it’s absolutely fine if it takes you a full 5 hours to write a blog post or even a few days. 

I actually have a post on how to write a blog post faster. I have found this method that actually really helps me speed up the process and it helps me write around 3,000 words in an hour.

Just know that you don’t have to get discouraged if it takes you a long time in the beginning, it will get faster the more you do this.

Plus, after writing the post, there are a few other tasks you’ll likely need to do for your post, such as do some SEO improvements, add links, add images, create Pinterest pins etc. So you do want to take these tasks into consideration as well.

Step 3: Do the math to figure out how many posts you are able to write per week

Now that you have:

  • how many hours you have in a week to dedicate your blog AND 
  • how many hours it takes you to write a blog post.

Now you can do the math and figure out how many blog posts per week are actually sustainable for you and how many you can realistically write in a week. 

Let’s say you can write that quality blog post in 5 hours. You’ve also found weekly pockets of time that add up to about 5 hours per week.

That obviously means you can write one blog post per week without burning out.

Is one blog post a week enough?

One blog post per week is absolutely fine. More than fine.

So many people put this pressure on themselves to write quickly, write a lot and have a lot of content out there all the time. 

But this process does need to be sustainable for you, because otherwise you’re just not going to enjoy it, you’re going to burn out and you’re just going to give up before you see any success.

And that’s not what we want. 

I’ll be honest. 

For me, it depends on the season of life or business that I’m in. 

Because, for example, if I’m maybe launching a new course, I will be posting a bit less on my blog, because I have less time to dedicate to it as I’m working on creating the course lessons.

But if I do have a lot of time to focus on it, I will probably write 2-3 blog posts per week. 

It really depends on the season you’re in too. 

It’s not like a magical number. Obviously, the more you write, the better. But be kind to yourself and go with a pace that works for you.

How Often Should You Blog - How many Blog Posts Per Week

Step 4: Always write quality searchable long form posts, so you don’t waste your time

Keep in mind that the blog posts that you do write need to be good quality. 

Don’t waste your time putting out really short, uninformative blog posts, because it will just do you no favour. 

It will be a waste of your time, because no one will find them, read them, nor will they earn you any money. 

Your blog posts do need to be on searchable topics, they need to be helping a person with something, with an issue, with a struggle, with something they need help with. 

That’s a good quality post. 

Also, these days, blog posts need to be long form if you want to rank in Google to get tons of viewers on your blog. 

You need to write long form content and that means at least 1,000+ words (or more).

Most of my blog posts right now are 2,000+ or 3,000+ words. 

I know it can seem intimidating, but I would rather have you focus on one good blog post a week that’s 2,000+ words, than writing 4 short blog posts that are 300 words each. 

It’s just a much better use of your time. 

You will get more blog posts to rank in Google and it’s just going to be a more productive use of your time. 

It will help you grow faster and reach your income goals faster as well.

When it comes to making a blog post searchable, You need to write them in a way that they have a chance to rank for certain keywords. 

We actually dive a lot into keyword research in Blogging Secrets, my course for bloggers. A lot of people really love the golden nugget method that I share in the course. It’s so simple, it honestly doesn’t have to be complicated, but just knowing how to find those keywords that you actually have a chance to rank for is really helpful in this process.

How many blogs should I post a month?

I wanted to give you an idea of how much money you can actually expect to make depending on how many blog posts you write per week. 

Because there has been research done into how much money you can expect to make depending on how many blog posts you have in total published on your blog.

How many blog posts you’ll write in a year if you write:

1 blog post per week = 4 per month = 52 posts / year

2 blog post per week = 8 per month = 104 posts / year

3 blog post per week = 12 per month = 156 posts / year

That’s just to give you an idea of how many posts you will write in a year, because this does matter into how many pageviews you’ll get and how much money you’ll be able to make from that.

Biggest Struggles of Beginner Bloggers

How much money can you make blogging in a month?

Let’s talk about how many blog posts you need to have in order to make money. 

I actually found this case study made by Income School. Their video is so helpful and I really like how they illustrate this topic. They did this research on people’s blogs, how many blog posts they have written on them, how many page views they get in a month and how much money they make in a month from that. 

I’m gonna give you the averages that they share in the video, but you can go to the video and see more details on this. 

How many blog posts and pageviews do you need to make money blogging?

These are the averages seen in the blogging industry (*source):

10 posts published  = 300 pageviews = $0 per month

100 posts published = 50k pageviews = $1,000-$5,000 per month

500 posts published = 250k pageviews = $5,500-$13,000 per month

Let’s break this down a bit.

How Many Blog Posts Does it Take to Grow Traffic?

If you have 10 blog posts published

If you have a blog that has 10 posts published, you can expect to get 300 page views per month. 

Again, that’s just an average. 

And you can expect to make $0 dollars per month. 

At those low levels of page views, you’re not going to get much of an income yet and that’s fine. That’s where everybody starts. So just keep going and you’ll get there.

If you have 100 blog posts published 

If you have 100 blog posts published, you can expect to start to get around 50k pageviews per month. 

Now this obviously fluctuates, it’s not going to be a perfect number every month, but this is just  an average that people see. 

Again these posts need to be quality searchable long form posts. It’s not just going to be random blog posts, if you want to start seeing results from your efforts. 

For 100 blog posts and 50k pageviews, you can expect to make anything between $1,000 and $5,000 per month. 

I think I had around 100 blog posts published (but bearing in mind my first ones were not that great, obviously) and that’s the point where I started to actually make a good income from my blog. And it was the start to turn this blog into my full-time thing. 

If you have 500 blog posts published 

Then for 500 posts published you can expect to get 250k page views in a month and make anywhere between $5,500 and $13,000 per month. 

Again, this is just an average, but I do think it’s very accurate and it was quite accurate for me along my journey so far.

I think that’s really interesting to see, because the number of blog posts you have published on your blog will influence how many pageviews you get and how much money you make. 

A lot of people don’t realise this, but blog posts that you wrote a year or two ago will still get you views and will still get you that traffic and money even years down the line. 

So having that portfolio of blog posts that you’re building right now, it’s like making an investment in your blog that will get you returns for years to come.

I’m really curious. 

Let me know in the comments below how many blog posts you currently have published on your blog. 

For me at the moment it’s over 200 and I’m trying to ramp it up. 

I’m constantly working to create more, so that I can get to that number of 500 posts published, so that I can grow my traffic and my income. 

It’s a constant process of growing and scaling this business.

Biggest Struggles of Beginner Bloggers

How often should I post on my blog to make money?

In order to make money, you should post on your blog as frequently as you can to get you to the numbers above.

As you can see from the stats we talked about, it is truly a game of numbers and consistency – as long as you know how to write those quality searchable blog posts.

If you write for a year 2 posts per week, that means:

  • 2 posts / week = 104 posts / year = you will start making at least $1,000 per month, or even $5,000 per month

I was around that income mark with my blog when I had about 150 blog posts. 

I believe it’s because, of course, my first few blog posts were not great and I had no idea back then how to write really good quality posts that have a chance of ranking in Google. It’s a whole different game once you learn how to do that.

Being consistent equals money blogging

It truly is that simple. 

If you want to make money from your blog, it is all about creating that quality content, learning how to write searchable and competitive blog posts and building that portfolio of blog posts. 

I think this is such an important reminder that this blogging thing is not a race, it’s a marathon. 

It’s all about creating that sustainable workflow for yourself, of creating that content consistently every week or every month.

Let me paint you a picture.

Right now, you keep up that pace and learn about this blogging world as much as you can, you don’t give up when you don’t see results right away and you keep going. 

In a year or two you’ll look back and see this big amount of blog posts that you have written and be grateful that you did that, because then you’ll be able to make all of this passive money from content you’ve written years ago.

This obviously allows you to have more freedom in your life and your business.

It’s pretty amazing to me that we can do this with a blog, to be honest. 

I do hope this was helpful. 

I hope it gave you an idea of how many blog posts per week would be sustainable for you and also how many blog posts you would need to write in order to make that money that you want to make in this online business. 

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